Digital manager
Description
About EssenceMediacom
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. the agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.
The Role Objective
The Role Objective
This is an opportunity to work on world class brands, seeking growth and breakthrough in Japan.
The Digital Manager is responsible for delivery quality and innovative digital media plans - based on strong rationale, numerical analysis and understanding of digital channels in Japan media ecosystem, to fulfil clients’ marketing and campaign objectives.
You will manage the day to day running of clients’ digital media activities on platforms such as Google, Yahoo, Meta; working with our implementation teams to ensure the highest standards of campaign settings, targeting and optimization. You will have an end-to-end oversight of campaigns – from planning, activation, optimization, measurement and final campaign analysis.
You will serve as an expert to clients, and provide guidance to junior team members.
Responsibilities:
Strategic Skills
- Support the team leaders by providing expertise on specialist area
- Support the team leaders in developing the digital communication planning discipline
- Provide insight and analysis to the team leaders to support the development of data driven strategic recommendations for the client
- Knowledge of Digital landscape
- Negotiation on tie-ups, long term buys
- Creative/ co-creation with publisher partners
- Recommended best digital mix
Client Relationship
- Develop strong relationships with clients, be their go to person for anything digital.
- Work with wider teams (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client’s needs.
- Anticipate the client’s needs and set up internal process to meet / exceed them
- Lead on relevant part of client meetings, QBRs, etc.
- Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem.
Operating and Technical Requirements
- Work closely with the team leaders and the strategy team to produce best in class campaign strategy, plan and rationale documents, for both digital and offline media.
- Lead in planning, buying, negotiating, executing and optimising campaigns according to the briefs.
- Lead the delivery of measurement, analysis and reporting of all digital media campaigns and feeds this intelligence and insight back into the optimisation of campaigns and activity
- Coordinate with senior planners/buyers and media executives to ensure campaign planning and buying are on target and meeting client expectations.
- Work with client to implement all technologies that are required (ex: tracking, audience measuring, 3rd party verification).
- Establish and deliver tracking of campaigns status and update clients in a structured and timely way.
- Analyse data with the support of the team and deliver insights that adds value for future campaigns
- Work with the digital planners to deliver digital competitive reviews with insights about competitor’s activity for the selected markets.
- Lead briefing process and discussions with media partners.
- Review partner proposals and take lead role in shaping them to align with campaign objectives and ensure the strategy has been fulfilled.
Team Player
- Mentor and provide direction to junior team members.
- Flags up any serious performance issues immediately and seek help to manage them accordingly.
- Contribute and improve the quality of the teams’ work output.
Key Performance Indicators:
- Product: outstanding plan execution & operational excellence. KPI Digital Specific KPIs
- Client: satisfaction, retention and growth, contributing to a high TRR score for Digital Planning. KPI TRR score
- People: identification and retention of high performers, team engagement at all levels. KPI 360 scores, retention of team
- Commercial: client profitability. KPI Client profitability target
- Personal development: positive My360 feedback from manager, peers and clients.
Education, skills and behaviours
- 5+ years progressive experience in digital marketing/media experience.
- 3+ years of senior experience on a similar role.
- Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics or engineering.
- Numerate and analytical.
- Bilingual preferred; Japanese and English; with fluency in one language and basic/business communication in the other.
- PC literate (Excel, PowerPoint, Word).
- The ability to delegate, up and downwards, to coordinate between groups and departments and to be able to sell strategies, initiatives and ideas convincingly